Everyone clapped and cheered for the high wire walker as he daringly demonstrated a death-defying walk across Niagara Falls on a cable. Afterwards, he asks the thrilled on-lookers if they believe he can do it again, only this time while pushing a wheelbarrow. The "now-believing" crowd confidently shouts,"YES!" But when he asks, "OK then. Who wants to get in the wheelbarrow?"...the crowd suddenly needed more proof.
For those of you who still need to read a little more persuading research on the power of educational marketing with good humor, I thought these links might give you all the additional confidence you need to "get in the wheelbarrow."